Auto Podcast Introduction

Introduction to the Auto Shop Podcast Part Two API002

Automotive Podcast By Dave Eastman

The introduction of the podcast continues by providing more detail about episode format and auto repair topics to be covered. It identifies the automotive professionals to be interviewed and describes the target audience that the podcast content is intended to help. It explains the podcast and Auto Shop Connection website mission and goal of highlighting exceptional repair shops.

The purpose of information shared in these monthly episodes is to help auto owners find a repair shop that will meet their individual vehicle repair needs.

Our mission will be accomplished when we show auto owners how to save money, time and frustration by connecting with reliable, efficient, and trustworthy auto repair organizations.

You can find a full description of this episode at Auto Repair Website and Podcast Show Introduction

Key Talking Points:

How the automotive podcast episodes will be presented

The episodes will be interviews of the following groups:

  • Owners, managers, or employees of repair shops
  • Parts personnel will share important aspects about parts purchases
  • Warranty and industry professionals
  • Automobile owners

Vision for the podcast – A unique auto repair alliance to inform, educate, and share

The vision for this podcast is to provide a unique way to deliver understandable content to vehicle owners with information to help them find cost effective, honest, and reliable auto repair that is the best fit for their unique needs.

The podcast audience is any individual or organization who:

  • Wants to save time and frustration by connecting with a trustworthy, reputable independent repair shop, franchise, or dealership
  • Is willing to connect via this site and social media
  • Wants to save on auto repair with a trustworthy shop
  • Will spend money to keep their car working safe and efficient

The podcast is also for any automotive shop owner, shop manager or employee who:

  • Wants the opportunity to show how and why they provide auto owners with exceptional service
  • Works to keep their customers so satisfied they’ll keep coming back
  • Wants to tell their story because they are confident in their company

Highlighting exceptional auto repair shops

It’s the mission of this podcast to give our audience the tools necessary to find the best automotive service and repair possible, at a fair price, with the most convenience. 

The episodes will showcase shops that are providing exceptional service for their customer. We will give those shops the opportunity to tell their story.

The mission of this podcast and its website is to

  • Provide a method for auto owners to give feedback to repair shops
  • Enable shops to improve their organizations by connecting them with customers
  • Showcase shops that are doing an exceptional job to earn customer trust
  • Spread the word so customers looking for great car repair experiences will know where to go to find them

In closing, I’d like to ask the following . . .

  • What topics would you like to hear about auto repair and service?
  • Are you more interested in repair pricing, or how to find a good shop?
  • Would you be willing to help service professionals by sharing your feedback?

I welcome your questions, comments or requests in the comment section below.

If you enjoyed the show please head over to iTunes, Google Podcast or other podcast hosting companies where you can leave a rating or write a review.

You can also sign up to get email updates by going to the Auto Shop Connection home page.

The goal of the Auto Shop Connection podcast and website is to provide the automotive information you need, when you need it, from sources you trust!

Auto Podcast Introduction

Introduction to the Auto Shop Podcast API001

An Automotive Podcast By Dave Eastman

In this first episode Dave Eastman introduces the podcast as an alliance between repair shops and auto owners. He presents his vision and objective for the podcast as a way of helping auto owners have a better auto repair experience by accessing unbiased and trustworthy information from repair professionals. Most of the episodes will be in the form of interviews with a variety of individuals who are willing to contribute by sharing their experiences, ideas, passion and expertise. 

The objective will be to improve the auto repair process for both consumers and service providers. This will hopefully reduce unnecessary frustration, expenses, and facilitate encounters between car owners and shop owners that build trust.

 Dave introduces himself and presents his recent 20 years of experience working with over 700 repair shops, his ASE certifications as a master technician, and the many positions he has held in the auto service industry. His passion for helping improve the auto repair experience for auto owners drives the mission of using the podcast format to connect repair shops and auto owners in mutually beneficial sharing.

Where to get more information:

Recommended Resources:

Auto Owner Repair Stories

My First Vehicle was a 1954 Ford Pick-up Truck

Your first vehicle might have been a real peach! Mine, a 1954 Ford ½ ton pick-up truck, definitely was NOT! It had faded green paint, a driver’s door that frequently flew open while driving, and a worn-out engine.

In 1967, while working part-time at the Shell Gas Station near my home in Oak View, CA, I bought the 1954 Ford truck from my uncle. I paid cash for it, $225 hard-earned dollars. My uncle never came around much, but it seemed like I saw him even less after I bought his truck. It was in bad shape with problems I didn’t have enough mechanical ability to fix let alone understand what the underlying cause of the problems were.

The truck, powered by a 6-cylinder engine with a 2 speed automatic transmission looked like it was in bad shape too. The faded paint was originally a light green color, but by the time I got it, the black primer coat was showing over most of the hood, fenders, and roof. The rest of the body was covered with small dents and scratches. It was a work truck, and a truck in need of work.

I said the engine was worn-out, based on what I now know of engines, things I didn’t know back then. I don’t remember how many miles the engine had on it, but I’m sure it was a lot. The major problem I had with the truck was that I never knew if it was going to start. Frequently it would crank over but not start. More times than I care to remember I would crank it without success giving it time to rest in between until the batteries were dead.

Yes, I said batteries. It had two 6-volt batteries. I remember replacing the batteries and the starter, hoping it would solve my problem. It didn’t. As I look back, I believe the engine’s piston rings and valves where so worn that the engine couldn’t create enough vacuum to pull fuel out of the carburetor, thereby causing it to crank but not start.

After the batteries were exhausted from multiple failed attempts to start it, I would call my mom to come give me a jump-start. That was the only way I got it home more times than I can count.

Here’s my thinking about the engine and why it always started with a jump from my mom. Her car always had 12-volt batteries. I know you weren’t supposed to jump a 6-volt with a 12-volt system, but as long as you where careful it seemed to work without harming anything. But what it did was crank the engine over quicker, and it would always start immediately. I believe this illustrates that faster crank speeds allowed the engine to make enough vacuum to pull fuel out of the carburetor and start the engine.

I know this is a little technical but some of you might have been interested in the details. And for those technical people who are wondering, I had replaced the manual choke cable and choke mechanism on the carburetor. I knew the choke was working fine.

As I said, I never knew when the thing would start. My mom frequently had to drive to my high school parking lot after football practice to give me a jump. That was more than 30 miles round trip. If I had known the engine was that bad when I bought it, I could have had it rebuilt or replaced. I just didn’t have a clue!

One exciting feature the truck had was a driver’s door that was very hard to get latched. It was easy to get partly latched, but to get the door closed and fully latched was very hard. I would never know when a slight bump would cause the latch to let go and the door swing open. It got exciting driving with one hand while holding onto the door so it didn’t fly open. I tried several times to fix it, but I think the latch was just worn out. It was a good thing the truck had an automatic transmission. It would have been hard to hold the door, steer, and shift at the same time.

I do remember having some good times with the truck. My brother-in-law had a very heavy Corvair dune buggy and an equally heavy drive-on trailer. He wanted me to haul them over the summit of a mountain range behind Ojai, Ca. We loaded up, took off, and I had no idea if we would make it! We made it to the top without overheating after a long, slow drive. After the fun we had driving the buggy around on the summit, I was equally concerned about my brakes holding out on the long downhill grade. I kept it in a low gear, took it slowly, and we got to the bottom without a problem.

I don’t remember selling the truck. For a first vehicle, it was pretty rough, but I survived and learned a lot in the process for the year I owned it.

After the truck, I upgraded to a red, two-door Corvair Monza coupe. The body was extra clean. It just needed tires and new carpet in the cab. I bought new carpet from the local Chevrolet dealership and installed it myself.

Unlike my first ride, this one started and ran well. It had a 4-speed manual transmission that was fun to drive. I kept it for around two years before I bought my 3rd vehicle, a 1968 Chevrolet Camaro. I found it on a car lot in Thousand Oaks, CA. This set of wheels took me clear across the country, from California’s Pacific coast to North Carolina’s Atlantic coast, but that will have to be another story.

Think back to one of your first vehicles? I’m sure you can recall some fun, funny, or frustrating times you had with it. If reading the memories I have of my first vehicles has caused you to harken back to some memories of your own, I hope you’ll contact me to share your story with the readers. I’d love to have you share your thoughts or comments about this story by submitting them below.

Notice there is a voting function in our comments also. This lets you share your thumbs up or down opinion about the story with just a click.

This post remains on this website but the podcast of My First Vehicle is on the Auto Owner Story (AOS) website and podcast. The reason for the change is that the AOS site came later and will have those type of stories.

Auto Shop Owners

Boise Veterans Get Free Oil Change

Garry’s Automotive Supports Boise Veterans

Every year, local businesses across the Treasure Valley show appreciation to veterans with coupon discounts and free offers for a variety of goods and services. Last year, posted a list of freebies and discounts for categories like food & beverage, personal care, recreation & entertainment, retail store merchandise, and vehicle services such as car washes and oil changes.

God Bless Our Veterans

Garry’s Automotive on Cole Rd. in Boise has been providing veterans with free oil change service on Veterans Day since 2005. Last year on November 11th, founding owners Garry and Jerilyn Plimmer worked alongside their employees contributing time, energy, and tasty refreshments to go with the free oil change service made available to local veterans who scheduled appointments in advance of the event as well as some drop-ins when shop space allowed.

During the 2016 event, then service manager Jarod Schofield and shop foreman John Bryant kept the operation running smoothly. They provided guidance and support to the five ASE certified technicians working in the shop and four Service Advisors and assistants worked the front office.

Garry’s Auto Repair Shop

In addition, there were seven College of Southern Idaho automotive program students who assisted with oil change services on around 60 vehicles of veterans. Even some volunteer veterans helped move vehicles in and out of the shop to keep things rolling along. Thanks to the efforts of all, 2016’s event was a success in showing support for veterans and their families who participated.

And for the community at large, the Idaho Military Vehicle Preservation Association provided several vehicles for display along with personnel to educate visitors about the jeeps and trucks used by veterans during wartime service.

Flags Food for Veterans

Napa Auto Parts Supports Fallen Heroes Fund

NAPA AUTO PARTS was there with its “Get Back and Give Back” Campaign supporting the Intrepid Fallen Heroes Fund (IFHF), a “not-for-profit” organization that serves United States military personnel wounded or injured in service to our nation. In addition to donating oil change parts and employee volunteers to keep technicians supplied, NAPA also provided each veteran who received an oil change service with a “We Believe in Heroes” wristband and a IFHF commemorative key chain.
Local Companies Donate to Veteran’s Day Give Away

Some prominent local companies who donated products or services in support of the activities at last year’s event were:

• A & I Distributers
• Mister Hot Shine Car Washes
• DL Evans Bank
• Starbucks (Overland and Milwaukee stores)
• KTSY Radio Station

Garry’s Service Advisor Area

Upon completion of the free oil change service, Garry’s Automotive offered a salute to each veteran with a letter of gratitude for their service and a heartfelt request that God would bless our troops and America! An estimated 30 volunteers lent a hand to the success of that event.

With the retirement of Garry and Jerilyn, the Garry’s Automotive baton has been passed to new co-owners, John Bryant and Jarod Schofield who plan to carry on the tradition in like fashion. On November 6th, they will start taking a designated number of oil change service appointments for local veterans. This year’s event is scheduled for November 10th, when Veteran’s Day will be officially observed.

Hopefully, even more Treasure Valley businesses will join Garry’s in making Veteran’s Day, 2017, a demonstration of giving back to our troops and their families for all they’ve given to their country.

If you are a customer of Garry’s Automotive and would be willing to talk with me about the possibility of doing an interview about your experiences with Garry’s please email me

Auto Podcast Introduction

Auto Repair Shop Success Stories Drive More Traffic

You may be curious about the value of sharing auto repair shop success stories on a podcast. You may even be curious about what a podcast is. In a nutshell, a podcast is like a radio show. It might be an interview or a topical presentation, but the neat thing is that it can be listened to when it’s a good time for you and without all the radio advertising.

I’m sure you’re aware of the exponential growth in smartphone usage and all the way they connect us to our world. Well, smartphones are also a great tool for listening to podcasts. Whether running errands or trail running, you can use your smart phone to listen to a presentation when it works best for you.

This might be a little-know fact, but virtually every car and truck manufacturer includes podcast software in their new vehicles. Think of the benefit to your shop if your customers can listen to one of your company’s podcast episodes while commuting to work in their auto. While you may not be ready to launch your own show yet, one of the main offerings planned for this Auto Shop Connection website is interviews with auto repair professionals like you. What better way to showcase your shop and give value to prospective customers who are looking for quality maintenance and repair for their vehicles?

Why share auto repair shop success stories?

It has been noted by many marketing professionals that we buy from people, not businesses. We buy from people personally recommended by our family, friends or acquaintances, or recommended by social media reviews. When a person “knows, likes, and trusts” the personnel or services provided by a company, they will share that recommendation with their family and friends.

Sharing your auto repair shop success stories and introducing yourself or your employees is a great way to introduce your company to your community. Podcasting is reaching beyond referrals you get from your current customers and using social media to reach new prospective customers. By taking advantage of a system that is easy to access, runs 24/7, and costs nothing, prospective customers can learn about your company anytime that works for their schedule. Even without a firsthand referral, they can find out about you before they use your automotive services.

Your story of how you started your business, including mistakes and successes along the way, make you a real person and introduces you and your employees to individuals searching for a good shop they can feel comfortable with. Sharing your story lets prospective customers discover if you seem like someone they could like, someone they can trust to take care of their car, which is something mailers or internet marketing can’t do.

While its best for them to come to your shop and experience your service firsthand, why not let a podcast share your company’s story, introduce you and your employees, and pave the way for that first visit.

Social media is one way the word about your company can be spread, but it requires spending time online to mingle, build your reputation, and get to know new prospects that may be persuaded that your shop is worth a visit. While it has its benefits, few auto repair shop owners have the time it takes to successfully utilize social media as their primary marketing tool. Future articles on this website will present the benefits and applications of when social media makes sense for an auto repair shop.

Our mission at Auto Shop Connection (ASC) is to provide a way to share your story. Though your shop’s voice won’t be the only one, helping you share about your “great organization” and its people can differentiate your company from others so you stand out in the crowd.

A fundamental point about marketing is this . . . without a good product, you can spend all you want on marketing and still miss out on long-term success. This simply means that marketing can bring in short term business, but then most successful businesses provide great service from employees who develop trust relationships with their customers.

No city, no matter how large, has an unlimited supply of new customers. The solution for long-term success is to provide service that brings people back time and again over years. When you do that, word spreads and prospective customers hear about you. This word-of-mouth is the best kind of marketing because it’s a happy customer telling family, friends, and co-worker about you. Make sure your company has processes in place that encourage your customer to share referrals.

Podcast episodes are an easy way for customers to spread the word about you. They can share your podcast name with anyone they think might benefit by finding out more about your shop. When the new prospect listens, you are speaking directly to them. It’s almost like you are face-to-face, but because it’s automated, it can happen any time, even while you’re away on vacation. What could be better than that?

We all know mobile phones and tablets are the greatest communication device of our time. Using mobile phones to listen to audio while doing something else is becoming the new multi-task mania that will likely intensify as time progresses. Podcasts are a great ways to multi-task. Our Auto Shop Connection podcast will let auto repair professionals tell their story to interested podcast listeners.

How sharing will benefit your business

As described above, the ASC site will share your story once we record it. We will be optimizing and sharing our podcast and onsite information with social media and other online methods. Podcasts are listed on iTunes and Stitcher for iPhones and Android phones, respectively.

When a podcast listener goes to these or other sites to download a podcast to their phone, they have the convenience of listening whenever they choose. An educational or helpful resource can add value to their life and be easily accessed during many activities like driving, gardening, exercising, or just relaxing and listening to content with almost no advertising interruptions. A successful podcast is one that is somewhat entertaining, but also shares information that adds value to their life.

All automotive manufacturers are (or will be) installing Internet access to their vehicles, and partnering with Apple, Google, and other companies to provide Apps in the vehicle’s radio system. The App will allow you to play podcasts without using your smart phone. Consumers will be able to listen to automotive repair tips while driving in their automobile.

If your business offers podcast episodes with valuable content or tips, you have direct access to potential new customers. They hear your voice sharing helpful information and identify it as coming directly from you. That can go a long way towards developing a “know, like, and trust” connection.

7 Benefits of Sharing Your Auto Shop Stories

  1. Listeners have the opportunity to get to know you and your employees
  2. Listeners can find out your primary focus, like Volvo, Toyota, Honda, etc.
  3. Highlighting your auto repair specialty . . . brakes, air conditioning, or electrical
  4. Sharing your affiliations, such as AC Delco, AAA, O’reilly or Napa auto care centers
  5. Pinpointing your location in your community so you can be easily found
  6. Providing options for the best ways for someone to connect with you
  7. Making mention of your participation in community activities and charity events

Tell your authentic personal story and help your business grow

If you are on Facebook, Instagram or other social sites at all, you are probably aware of how people like to share about themselves and their family. You may also find enjoyment browsing these sites to learn what others are doing. We are naturally curious. Maybe to a point of being nosy!

Sharing how you started your auto repair business and other details about your life make you real and even authentic to listeners. It can help them understand how much you care about providing exceptional service for their vehicles.

Sharing personal information about yourself can help listeners learn about your values, ways you participate in your community, and why you go the extra mile to take care of your employees and your customers. If you like to hunt or race, some listener might identify with you, which makes a connection. Your family activities also connect you with others in your community.

As a part of my story, I confess that I’m not quick to talk about my life, so I understand having reservations about opening up. But while I tend to be more reserved and quiet, it’s not that I am unwilling or afraid to share, I just don’t naturally go there so I need a nudge to get going. By being open to sharing your story the rewards can be significant for your business.

Podcasting with voice only or video adds a more personal touch than social media. There is no better way to connect with customers and prospects than podcasting.

Let your employees tell their stories

Letting your employees contribute by sharing their story enhances the value of your business. What I mean by this is that what one person hears and relates to, another may not. While a potential customer may not feel a strong connection to you, they may identify with one of your employees and be motivated to find out more about your company because of that employee.

If you are managing your auto repair business as an owner, your employees are the ones in direct contact with your customers. By talking with the service advisor they already heard introduced in a podcast, the foundation is laid for a relationship that can quickly grow to become one based on trust and one that lasts.

So don’t shy away from letting your employees share their knowledge and expertise. They may be your best resource in connecting with prospective customers via podcasts.

Differentiate your business from all other auto repair shops

This step is one of the most important pieces of any marketing plan. Planning a strategy to present why you are different from other shops is key to getting the word out about your company. Many people view most repair shops as being the same. Your job is to let them know how yours is different and why they should come to your shop rather than another.

Speaking directly about how your shop is different in your own words is the best way to do this, with the exception of speaking face-to-face. This can be done with audio podcast recordings or video presentations with photos or active video of your shop and company employees.

One of the best ways to differentiate is to share your auto repair shop success stories. Talking about how you helped a specific customer with a specific car problem will make your company more real and authentic.

One of the last reasons it’s so important to differentiate your business from other shops has to do with one of the hardest elements of a marketing strategy. Since most vehicle owners already have a shop they use, its tough to get them to change shops and come to yours. If they are somewhat comfortable with their current shop, significant motivation is required for them to try your shop, an unknown entity at that point.

Anything you can do to help encourage consideration of your company is valuable. Hearing you or your employees speaking, essentially to them, via podcast episodes may be just enough incentive to encourage them to give your shop a try.

When the new customer comes to your shop the first time, to essentially try you out, it will be important that they have a great experience . . . one that exceeds what they’ve experienced at their current shop. You want them to feel like they know you and your employees. They should enjoy getting to know the employees at your shop and they should feel like your employees like working with them. You want them to be so happy with the service or repair experience that they know they will contact your company the next time they need work. Feeling good about the pricing and quality of the work your employees have done during their visit will go a long way.

If your company is able to connect with the new customer at this level, you may have won them over as a lifetime customer. There is a good chance they have a lot of family members and friends that they’ll be excited to tell about their experience at your shop.

Build trust before they come in by sharing stories of your success and introducing them to your company with the hope that they will visit. During these audio presentations you may want to offer an incentive to entice their visit so you can have the opportunity to impress them with your company.

Are you interested in learning more about how to start sharing your auto repair shop success stories? If so, sign up to become a member shop and start connecting with customers in your community.